Smirnoff Ice had previously been advertised to a beer drinking crowd. With new research and a new strategy, we looked beyond the original crowd it had targeted and took aim at a more sophisticated, fun loving crowd.
Smirnoff Ice - Train Party
Smirnoff Ice had previously been advertised to a beer drinking crowd. With new research and a new strategy, we looked beyond the original crowd it had targeted and took aim at a more sophisticated, fun loving crowd.